University of California, Santa Cruz
“Product Quality Disclosure with Uninformed Sellers”
(Joint with Erica Myers and Steve Puller)
Abstract: This study examines markets in which both buyers and sellers may not fully observe transacted product quality. Using a behavioral model, we illustrate how ignorance can influence sellers’ quality disclosure decisions. Empirically, we leverage a natural policy experiment that encourages homeowners to provide potential buyers with certified measurements of energy efficiency. Using similar nearby homes to form a counterfactual, we find that credible disclosure significantly increases price capitalization of and investments in energy efficiency. Despite very heterogeneous price benefits from disclosure, we show that properties’ relative energy efficiency only weakly predicts disclosure propensities. Connecting our empirical findings to the model, we demonstrate using a computational simulation that a substantial share of homeowners are apparently uninformed about the relative energy efficiency of their own properties. Our findings yield insights about the energy efficiency gap and hold implications for disclosure policies in real estate markets and in other settings.